Goals, Issues, Challenges
Most participants are aware of Twitter. A few use it for personal purpose and organizational purpose.
Twitter only allows 140 characters.
Paul's presentation was created using Prezi.com - very cool!
It's really important to define/identify your readers - try not to mix audiences, otherwise, your messages will be very mixed or even confusing.
There may be no cost in getting the tool, but there is a lot of "human cost".
Who owns the content when the one responsible is twittering works for the organization and uses work time to do this.
The technical capability of staff in the same organization differs - belonging to different generations and with different experience with social media tools.
Functions
Based on Twitter
Estimated at 90 million users
Mindful of one's voice - e.g. being professional in the context of career development practitioners, being personal to make the message engaging and human
Setting up the profile; crosslinking to websites, blogs, or other web presences
Create consistency in appearance, e.g. using the same pic or avatar
The really "social" aspect is to re-tweet.
#hashtags - an identification keyword
(Paul recommends that CDC should support tweeting at the conference to create backend dialogue between conference participants.)
Add capacity by using Twitter Clients - software the enhances the twitter functions
Following others - an aggregate of information and knowledge
Use "supportive" software such as tinyurl.com to shorten long URLs
To post pictures, also using other supportive software, e.g. TweetPhoto
Organizational benefits
Build a community - making the conversation private
Enhance critical thinking and exchange between colleagues
Push out information for sharing purpose
Job postings for clients, research about potential leads in targeted industries / companies, build networks
